Social Media Marketing (SMM) is an approach cum marketing strategy that businesses can utilize to attract new and unique visitors to their content via social media sites such as Facebook, WhatsApp, Twitter, Google+, Pinterest, and practically dozens of other sites that are trending nowadays. Social media websites have attracted billions of users and according to the statistics, there are more than 3.196 billion social media users globally as of 2018 which loosely means that are almost 3 billion users that business can reach worldwide using the power of internet and social media marketing techniques and tools.
To summarize, a Social Media Marketer, the person(s) or firm(s) that would handle social media marketing department for a business or website, would create content that can be posted on websites and shared on social media sites. Since there are more than 3 billion users worldwide, an SMM firm such as Color Leaves would use SMM tools to broadcast, share, and promote the content that the users will share further. You can search for a social media marketing company in Pune on Google and you’ll get a ton of search results undoubtedly but why is it important? How does it help a business grow? Let’s see.